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Coozan Dudley Leblanc: From Huey Long to Hadacol, by Floyd Clay Ph.D.
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He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this amazing Cajun entrepreneur who almost single-handedly revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine.
- Sales Rank: #2981032 in Books
- Color: Other
- Brand: Brand: Firebird Press
- Published on: 1999-08-31
- Released on: 1999-08-31
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .67" w x 5.98" l, 1.06 pounds
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
From the Back Cover
He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this singular Cajun entrepreneur who, almost singlehandedly, revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine.
With heavy advertising, contests, and the Hadacol caravan-- a traveling road show featuring a dazzling cast of Hollywood stars, beauty queens, and circus antics-- LeBlanc parlayed his elixir into an amazing overnight success. America had never seen anything like it.
But before the 1950s Hadacol phenomenon, LeBlanc had made his mark in the hurly-burly politics of his native Louisiana. As a state legislator, he had championed a steady stream of legislation to increase benefits to the poor and aged. Bold, flashy, and determined, he frequently clashed with the Louisiana Kingfish, Huey Long, in a power struggle that ended only with Long's assassination.
About the Author
Floyd Martin Clay conducted a considerable amount of research to produce his biography of Dudley J. LeBlanc. Mr. Clay initiated the book while LeBlanc was still alive and active, and this enabled him to produce an accurate and incisive biography.
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