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Studienarbeit aus dem Jahr 2008 im Fachbereich Deutsch - Grammatik, Stil, Arbeitstechnik, Note: 1,0, Universit�t Trier, 24 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Im Kern dieser Seminararbeit steht die vergleichende Analyse der aktuellen Anzeigenwerbung der Schokoladenfabrikanten Lindt und Ritter Sport. Das Ziel der vorliegenden Arbeit ist es nun, diese vagen Annahmen �ber das Selbstbild der Marken, deren Werbestrategien und jeweiligen Zielgruppen zu untersuchen und entweder zu verifizieren oder zu falsifizieren. Dazu st�tzen wir uns in erster Linie auf Klaus Brinker, der in seinem Buch Linguistische Textanalyse die grundlegenden Schritte zur Text- bzw. Werbeanalyse beschreibt. Dar�ber hinaus liefert Ingrid Hantsch ein systematisches Analyserepertoire aus welchem wir sch�pfen k�nnen. Zentral f�r unsere Arbeit sind au�erdem die Ausf�hrungen Helene Karmasins zum sogenannten elit�ren Code und seinen Realisationsformen.
- Sales Rank: #3627839 in eBooks
- Published on: 2008-03-26
- Released on: 2008-03-26
- Format: Kindle eBook
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